SolidWorks Team to Exhibit at Embedded Masterclass 2008

Linux Powered Devices - The Embedded Masterclass Lifts the Lid

Energi To Oversee Leading Hi-Tech Development Conference

Thames Innovation Centre to Host Embedded Masterclass 2008

 

SolidWorks Team to Exhibit at Embedded Masterclass 2008

3D CAD experts, Innova Systems, have signed up to exhibit their market leading SolidWorks solutions at the Embedded Masterclass 2008 hi-tech developers event. Innova Systems are a leader in the provision of CAD and modelling systems to the technology sector. Based near Cambridge, they have worked closely with many of the UK's leading electronics development and manufacturing companies, enabling the modelling and rapid prototyping of plastic enclosures, precision components and mechanical systems.

solidworks

"Although our focus is on the mechanical elements of engineering, much of our business is in the hi-tech sector," said Mark Bradford, Managing Director at Innova Systems. "Working with SolidWorks, we help development teams create working models of their ideas, both on screen and as rapid prototypes. This technology enables engineers to create truly innovative products that put them ahead in the marketplace. Not only does SolidWorks accelerate product development but it also helps refine the design prior to manufacture, helping to reduce both the cost of development and the final manufacture."

The K Embedded Masterclass 2008 event will be hosted in both London and Bristol and this year, for the first time, it will feature an Embedded Linux workshop. The London event will take place at the Thames Innovation Centre in outer London on the 8th May; and the Bristol event will take place at Falfield, near Bristol, on 13th May. www.embedded-masterclass.com

The Embedded Masterclass is now in its 6th year, with over 800 embedded engineers having registered for previous events. Amongst the key features of the 2008 Embedded Masterclass will be a workshop that will enable developers to use the Linux operating system within embedded devices. The Linux workshop will be presented by Feabhas, one of the UK's leading embedded systems training companies. Another key feature of this year's event will be the introduction of an emerging embedded technology called Microfluidics, sometimes called Lab-On-A-Chip. This technology enables the microscale control and measurement of fluidics on a single chip, enabling the design of more powerful medical systems, faster drug discovery systems, and is also used in fuel cell technology. UK microfluidics company Dolomite will be opening the Bristol event with a presentation of their most recent technologies.

"We like the fact that the event bills itself as a non-sales forum and that its focus is on the technology," said Mark. "We know that engineers like to feel that events such as this are going to be useful to them in the work that they do and I think the agenda and the range of exhibitors should make for a good forum for us to explain our technology and hopefully develop some new relationships."

About Innova Systems
Innova is the leading UK distributor of Solidworks, an advanced 3D Mechanical CAD system that enables engineers to rapidly develop and refine ideas to create innovative products. By combining SolidWorks with Innova Systems' expertise, training facilities and commitment to support customers, Innova is helping companies across the UK to significantly change and improve the way new products are created. http://www.innova-systems.co.uk

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Linux Powered Devices - The Embedded Masterclass Lifts the Lid

A key feature of this year's UK Embedded Masterclass is a workshop dedicated to using the Linux operating system on embedded devices. Working with an ARM processor, the workshop will be a combination of theory and practice that will give delegates an insight into the working of Linux in the embedded environment. The Embedded Masterclass will be held in London on the 8th May 2008, and again at Bristol on the 13th May.

"The open source nature of Linux has made it a big hit with engineers," said Richard Blackburn, event organiser. "Being able to get 'under the bonnet' of the software holds a lot of attraction for engineers and we have already received a number of registrations for this workshop, places are going fast."

The workshop is to be run by Feabhas, a recognised leader in embedded systems training. Feabhas work with many of the UK's leading hi-tech development companies and have been at the forefront of using Linux within embedded devices. The workshop will show engineers how to configure a standard Linux kernel for use in a cross development system and the steps to write, compile and download an embedded Linux application with real hardware.

"This is an ideal workshop for engineers wishing to assess the suitability of Linux for their next application or for software engineers who are developing applications for embedded Linux," said Jo Cooling of Feabhas. "We have been a keen supporter of the Embedded Masterclass since the first event 6 years ago, it will be a good chance for engineers to come along and not only develop new skills but to also explore the latest technologies and learn from industry experts in a non-sales environment."

Feabhas says that engineers considering registering for the Embedded Linux Workshop will need good C programming skills, some knowledge of operating systems and a knowledge of Unix or Linux commands will be helpful but not essential. The course presents embedded concepts applied to Linux, using an ARM development board as the target (ConnectCore Wi-9C Digi JumpStart Kit for Linux). The host development system will be a standard PC running desktop Linux. Feabhas will use the target as an example of a simple embedded system which can control hardware via a simple digital I/O interface.

The Embedded Masterclass is now in its 6th year, with over 800 embedded engineers having registered for previous events. Each event hosts an agenda of technical presentations that are intended to address issues at the cutting edge of embedded development.

"We put a lot of effort into the presentation agenda," said Richard. "We want engineers to go away feeling that the whole event has been a productive use of their time, so we work hard to ensure each presentation imparts really useful knowledge and that each presenter is a true expert in their technology. Often, the presentations can get quite interactive, which is exactly how we want it to be."

The event also includes a tabletop exhibition. Some of the world's leading embedded systems tools, hardware and software vendors have already signed up to exhibit. These include MontaVista - a world leader in embedded Linux solutions, Enea - a world leader in operating systems and development tools for mobile phones and wireless infrastructure equipment, SDC Systems - a leading UK supplier of development tools and software testing solutions, Barric - leading UK manufacturer of complex electronics hardware and Telelogic - a world leader in UML system modelling tools.

"The tabletop format for the exhibition has been good for us," said Richard. "This means that there is more focus on the technology and less on the sales/marketing. It makes for a better environment for engineers to learn about the technology, it simply makes it a lot more friendly and less competitive. As the event has grown, it's been easier to attract the more important world class players. With people like MontaVista and Enea on board, we feel sure engineers will want to come along and learn about their new offerings."

The Embedded Masterclass is free to engineers and technology managers. Attendance is limited, so early registration is recommended. The Embedded Linux workshop is at a special price of £95 and again places are limited and will be allocated on a first come, first served basis. For more information and registration, visit www.embedded-masterclass.com or contact Richard Blackburn at Energi - richard@energi-tech.co.uk

About The Embedded Masterclass
Now in its 6th year and with over 800 engineers having registered for these events, the Embedded Masterclass has become an important event in the UK's Embedded Systems calendar. With its focus on leading edge embedded technology and tools, the Embedded Masterclass has gained a reputation for being 'useful and informative', a chance to meet with vendors and engineers in a non-sales environment and a chance to listen to technical presentations from key industry leaders.

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Thames Innovation Centre to Host Embedded Masterclass 2008

This year's UK Embedded Masterclass event is to be held at the new Thames Innovation Centre, an £8.2M eco building developed for the engineering, science and technology sectors. The UK Embedded Masterclass conference for hi-tech engineers is now in its 6th year and this year's event, to take place on the 8th May, is expected to build on its previous success.

The Thames Innovation Centre represents a new breed of commercial buildings. As well as housing stylish offices, conference rooms and a cafe area, the entire building has been built to minimise its environmental impact. Using geothermic heating from the ground, solar panels for water heating and intelligent lighting systems that maximise the use of daylight, the Thames Innovation Centre represents one of the first buildings in Europe that will help technology companies address their impact on the environment.

"It's an exciting venue for the Embedded Masterclass," said Richard Blackburn, Managing Director of Energi, who organise the event. "It's a great piece of architecture. It's innovative and forward looking and in addition to this, it has a very stylish main atrium and well equipped conference and training facilities. Being purpose built for the technology sector, it has a certain creative vibe that I think engineers will appreciate."

The term 'Embedded' comes from the fact that most hi-tech devices have one or more microprocessors embedded within their circuitry. The Embedded Masterclass is an event that brings together development engineers and key vendors of the software, development tools and hardware that are required to develop modern electronic products. It is also a chance for leading edge developers to share their new technologies and for engineers and industry managers to network. Last year's event saw presenters come from as far away as Canada and Germany, introducing new developments in such areas as graphical user interface technology and very high power FPGA technologies.

"We are convinced that the key to the Embedded Masterclass's success has been the quality of the presentations," said Richard Blackburn. "We always try to ensure that the presentations have good technical content that relates to leading edge technologies in the embedded sector. We are very mindful that our audience are busy, important and very bright developers and managers, so we work hard to make sure that the event is a good investment of their time."

The Thames Innovation Centre is at the heart of Veridion Park, a new and ambitious science park being built on the outskirts of London. The Thames Innovation Centre itself houses 50,000sqft of commercial space over three storeys, divided into 54 offices, 4 workshops for light manufacturing and 20 hotdesks for early stage start-ups. Veridion Park will see 68 acres developed into around 600,000 sq ft of office and workshop space designed to meet the needs of a wide range of small to medium sized enterprises. www.thamesinnovationcentre.com

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Energi to Oversee Leading Hi Tech Development Conference

Technology marketing company Energi has announced that it will be managing and promoting the Embedded Masterclass 2008 event to be held in both London and Bristol on the 8th and 13th May. The event addresses new technologies and tools that are used in the development of leading edge hi-tech development of products ranging from mobile phones to aircraft landing systems. www.embedded-masterclass.com

"The term 'embedded' comes from the fact that so many modern devices have computers embedded within them," said Richard Blackburn, Managing Director of Energi. "In fact, the average mobile phone often has a network of three powerful microchips communicating at amazingly high speeds. The embedded computing industry is a massive global industry that influences most aspects of modern life, from flat panel TV's to low emission car engine management systems and from washing machine controls to air traffic control systems. The UK is a world leader in this field and the Embedded Masterclass is an opportunity for engineers to learn what's new and to meet with other engineers from leading technology vendors around the world."

The Embedded Masterclass is now in its 6th year, with over 800 embedded engineers having registered for previous events. This year Energi are expecting a further increase in delegates and have also decided to run the event at two locations - and to run a special workshop for the development of 'Embedded Linux'.

"There are two aspects that makes the Embedded Masterclass an attractive event for engineers," said Richard. "One is the fact that it's a non-sales forum. This is because engineers would rather have the opportunity to learn than be sold to. The second is that it's a pretty relaxed and stress free event and is often very good fun. Having the same event in two locations will also mean engineers will not have to travel too far."

Amongst the key features of the 2008 Embedded Masterclass will be a workshop that will enable developers to use the Linux operating system within embedded devices. Just as Linux has challenged Microsoft's domination of the personal computer market, Linux is also making a very big impact on the embedded systems industry. Each venue will run a small workshop that will be presented by Feabhas, one of the UK's leading embedded systems training companies. Another key feature will be the introduction of an emerging technology called Microfluidics, or sometimes called Lab-On-A-Chip. This technology enables the microscale control and measurement of fluidics on a single chip, enabling the design of more powerful medical systems, faster drug discovery systems and it is even used in fuel cell technology. UK microfluidics company Dolomite will be opening the Bristol event with a presentation of their most recent technologies.

"We put a lot of effort into the presentation agenda," said Richard. "We want engineers to go away feeling that the whole event has been a productive use of their time, so we work hard to ensure each presentation imparts really useful knowledge and that each presenter is a true expert in their technology. Often, the presentations can get quite interactive, which is exactly how we want it to be."

The event also includes a tabletop exhibition. Some of the world's leading embedded systems tools, hardware and software vendors have already signed up to exhibit. These include MontaVista - a world leader in embedded Linux solutions, Enea - a world leader in operating systems and development tools for mobile phones and wireless infrastructure equipment, SDC Systems - a leading UK supplier of development tools and software testing solutions, Barric - leading UK manufacturer of complex electronics hardware and Telelogic - a world leader in UML system modelling tools.

"The tabletop format for the exhibition has been good for us," said Richard. "This means that there is more focus on the technology and less on the sales/marketing. It makes for a better environment for engineers to learn about the technology, it simply makes it a lot more friendly and less competitive. As the event has grown, it's been easier to attract the more important world class players. With people like MontaVista and Enea on board, we feel sure engineers will want to come along and learn about their new offerings."

The Embedded Masterclass is free to engineers and technology managers. Attendance is limited, so early registration is recommended. The Embedded Linux workshop is at a special price of £95 and again places are limited and will be allocated on a first come, first served basis. For more information and registration, visit www.embedded-masterclass.com or contact Richard Blackburn at Energi - richard@energi-tech.co.uk

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